ROLLING YOUTH FILM FESTIVAL｜BRAND IDENTITY & VISUAL

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2022年ROLLING YOUTH FILM FESTIVAL将推出线上展映、线上LiveTalk以及线上评选活动，通过线下影展的社交习惯重新设计线上影展的产品形态，让亚太地区的影迷和web3从业者认识中国⻘年电影和国际电影新锐作品。 ROLLING YOUTH FILM FESTIVAL将展映250+部亚太⻘年短⽚，分别由HiShorts！提供的中国⻘年导演看世界的国际短⽚内容，MIYU Distribution代理的中国海外留学动画导演内容，和来⾃釜⼭国际电影节（BIFF）、⾸尔独⽴电影节（SIFF）的相关短⽚，通过这三个单元的内容呈现，纵观今亚太⻘年影⼈的创作⽣态

Online exhibition, Live Talk and selection events will be launched at ROLLING YOUTH FILM FESTIVAL in 2022 and products’ forms of online film exhibition will be redesigned according to social customs of offline film exhibition, which makes movie fans in the Asia Pacific region and web3 practitioners learn about Chinese youth film and new works of international films. More than 250 Asia Pacific youth short films will be screened at ROLLING YOUTH FILM FESTIVAL, which respectively are international short films from Chinese young directors viewing the world provided by HiShorts!, contents of Chinese animation directors studying overseas with agency rights held by MIYU Distribution and related short films from Busan International Film Festival (BIFF) and Seoul Independent Film Festival (SIFF). Through content display of these three sections, creative ecology of current Asia Pacific young filmmakers will be observed throughout.

2022年橙社OD_LAB为ROLLING YOUTH FILM FESTIVAL设计建立了形象识别系统和电影节主视觉

In 2022, OD_LAB designed and established identity system and the main vision for ROLLING YOUTH FILM FESTIVAL.

ALWAYS ROLLING ON

ROLLING「直译为旋转」这个词来源于胶片时代，表示胶片已经在摄影机中转动起来了；

我们以电影镜头作为切入点，从电影出发探索WEB3.0世界，依托DAO持续分化特征；表达ALWAYS ROLLING ON的特点，建立观众对ROLLING YOUTH FILM FESTIVAL的认知理解。

ROLLING (literally translated as rotation) originates from film age, which indicates that film has already rotated in camera;

We took cinema scene as a starting point, explored WEB3.0 world from film, continued to divide characteristics relying on DAO, expressed features of ALWAYS ROLLING ON and set up audience's cognitive understanding for ROLLING YOUTH FILM FESTIVAL.

ROLLING INTO WEB3

我们基于ROLLING YOUTH FILM FESTIVAL的特性WEB3.0 | FILM ART ，视觉系统我们导入了「Testbild 检验图」的特征，它反映了ROLLING YOUTH FILM FESTIVAL作为WEB3.0领域电影节的先锋试验性，并以此建立WEB3.0的先锋性和电影节的故事性。

Based on WEB3.0 | FILM ART of ROLLING YOUTH FILM FESTIVAL, we imported the characteristics of Testbild into vision system, which reflects the pioneering experimentalism of ROLLING YOUTH FILM FESTIVAL as a WEB3.0 film festival, and then established the avant-garde nature of WEB3.0 and story nature of film festival.